SOUTH FOURTH STREET’S ANNUAL DAY OF THE DEAD – PRESENTED BY EL JIMADOR TEQUILA
TO TAKE PLACE ON FRIDAY, NOV. 3 RD
(LOUISVILLE, KY) – The 6th Annual Dia de los Muertos or Day of the Dead Celebration on South
Fourth Street will take place on Friday, Nov. 3 rd from 6:00 PM – 10:00 PM near East Chestnut
Street. The annual Day of the Dead celebration is presented by El Jimador Tequila and will take
place in conjunction with the Republic Bank First Friday Hop. New this year is FREE parking
provided by Fourth Street Live!, the location for the “Official After Party” which will take place
from 10:00 PM – 11:30 PM and will feature the “World’s Largest Toast.”
The 4,000-year- old holiday, most popularly observed by Mexico and Latin America,
offers an opportunity to honor and celebrate the lives of loved ones who have passed on with
music, art, altars, gifts, and celebration. The family-friendly celebration is hosted by the South
Fourth Street District Association, with Presenting Sponsor El Jimador Tequila. Additional
sponsorships include the University of Louisville’s Latin American and Latino Studies (LALS)
Program, Fourth Street Live!, Capital Construction Services, LLC, al Dia America, Design Web,
the Latin American Film Festival, Metro PCS and the Louisville Downtown Partnership (LDP).
In keeping with cultural tradition, a number of temporary altars will be installed along
South Fourth Street. Father David Sanchez of St. Joseph’s Catholic Church in Butchertown will
once again be blessing the event as well as the altars, and will be leading a candlelit procession
at 9:00 PM on South Fourth Street. Traditional style Calaveras (sugar skull) face painting, sugar
candy art making, coloring, tissue flower construction stations, and a photographer will be
available providing an opportunity to create gifts and tributes for departed loved ones at the
public altar. The public altar will be available on the night of the event for anyone to place
objects, photos, art, or candles for their deceased loved ones from 6:00 PM until 9:00 PM.
“Our Annual Day of the Dead celebration grows each year as word gets around Louisville
about how much fun it is to embrace this rich cultural tradition, complete with Mexican
entertainment, great ethnic food, and beverages,” said Karen Welch, co-owner of CRAFT(s)
Gallery and Mercantile on South Fourth Street. “In Mexico, the annual celebration lasts for
several days and usually takes place between October 31st and November 2nd, but we’re doing
it a bit later as we wanted to celebrate the holiday in conjunction with the Republic Bank First
Friday Hop,” added Welch.
The event will feature plenty of hands-on workshops, including face painting, sugar skull
decorating, paper flower making, and much more. Workshops will be staffed with volunteers
from U of L’s LALS Program, as well as students from the Kentucky College of Art and Design.
Party goers are encouraged to dress in costumes, especially as Frida Kahlo, or their favorite
“Calaveras” (skeleton). Free entertainment includes Caminos Flamenco Dancers, Children and
Folkloric dancers, Appalatin – a popular, local Latin musical group, Salsa Rhythms Band, Chad
Balster – a special fire performer, and street performers from Cirque Louis. Mi Cocina will
feature Mexican food, beer, and El Jimador tequila offerings for sale on the street. Cellar Door
Chocolates will also be featuring a traditional hot chocolate, a selection of Day of the Dead
themed spicy chocolates, and decorated sugar skull shaped white chocolates.
The event is free, open to the public, and family friendly.
LDP is the dynamic organization that drives economic growth in Downtown for the
benefit of the entire region, as well as oversees multiple on-street enhancements that help
establish Downtown Louisville’s distinctive character and widespread appeal. LDP believes the
economic engine of any great city starts with a strong Downtown. For more information: visit
www.louisvilledowntown.org, or call (502) 584-6000.
Capitol Construction ServicesLLC.