Louisville Visitor Center

Looking for a place to kick off your visit to Louisville? Our Visitor Information specialists can provide you with the following:

Dining suggestions
Transportation assistance
Urban Bourbon Trail Passport (pick-up and redemption)
Kentucky Bourbon Trail Passport (pick-up and redemption)

Attraction and restaurant coupons
One-stop-shop for unique Louisville and bourbon-themed souvenirs
Free Downtown Louisville Walking Tours. Call 502-379-6109 for details and reservations

Colonel Sanders Exhibit

Learn the story of Kentucky’s most famous icon – Colonel Harland Sanders (founder of Kentucky Fried Chicken) – at this mini-attraction.

Transit Authority of River City (TARC) “Day Tripper” Pass

Transit Authority of River City (TARC) “Day Tripper” Passes available. The “Day Tripper” pass allows unlimited trips during any one-day period on the city’s bus system, TARC. You can also catch a ride on the free ZeroBus, which has a North-to-South route along Fourth Street and a East-to-West route from Market to Main streets.

Attractions tickets available for purchase at our kiosks including The Main Ticket as well as other popular attractions in Louisville. The Main Ticket allows you to spend a day or a year (the ticket is good for 12 months from purchase date) for one admission to 6 all-star downtown attractions on Main Street.