For the first time in roughly 60 years, the corner of Main and Brook will once again glow green! The original 1940’s-era Murphy Elevator Company neon sign, made from blown-glass and porcelain ceramic, is back! The newly revived gorgeous Art Deco gem boasts over 140 linear feet of white neon and another 250+ feet [nearly 400′ in all] in 70 hand-shaped blown-glass letters. Each letter, composed of neon filled glass tubes, are hand torched til malleable as cooked spaghetti and shaped to illustrate a variation of Morris Fuller Benton’s famous titling font, Eagle Bold. Both the lettering and framing Neon is float-mounted to the smooth curves of the original iconic green and ivory enameled ceramic in the original style.
In a time when most neon signs of this caliber are being hidden away to survive in private collections, the Murphy Elevator Company has chosen to gift the glow back to the streets of Louisville. To celebrate this moment of iconic revival, the Republic Bank First Friday Hop will be featuring the sign as a public work of art on the July 7th Gallery Hop. The Murphy Elevator Company welcomes all to attend and celebrate with light refreshments on their patio area from 6:00 – 9:30pm. Stop off and snap a picture or two as part of your First Friday tour. [RSVP here] If you get there early you just might catch the very talented Concentus String Quartet featuring members of the current Murphy Elevator Co. Team!
Additional nearby Hop activities include southern grub at Doc Crows and Merle’s Whiskey Kitchen, ‘New Recruits’ at the Cressman Center for Visual Art, distillery tours at Angel’s Envy and Louisville’s very own Blues celebrity DaMudcats at Steve Ray’s Blues Bar as part of over 45 open galleries and events to be held Downtown on July 7th for the 18th Anniversary of the Republic Bank First Friday Hop.
Why is the The Murphy Elevator Co. sign relevant today? Founded in 1932, during the full force of the Great Depression, the Murphy Elevator company was forged by the times. Emblematic of Louisville from the very start, Murphy combated hardships with hard work and perseverance. The sign, which would be installed around 1940, would be one of the first of its kind on Main Street and has since been referenced in media from New York based typographical publications to urban landmark blogs. The font, Eagle Bold, a new post-war typography at the time of installation, timelessly typifies the street. Drawn in 1933 for the National Recovery Administration, Eagle Bold would be referred to as ‘the symbol of American recovery,” a sentiment notably reflective of the hardiness of the businesses that make up Downtown Louisville’s Main Street. Main street businesses which had already survived floods, fires, tornadoes, and economic collapse and would continue to tread steadily forward in almost obstinate tenacity to this day.
Over 40 years and four generations later, Murphy Elevator carries on the Louisville tradition and has grown to serve 5 states including some impressively historic lifts in Downtown Louisville, from the Frazier History Museum to Angel’s Envy right here on Main Street!
FOR IMMEDIATE RELEASE Contact: Travis Carlisle
June 26, 2017 502-587- 1225
Family Business Brings 77-Year- Old Advertisement Back to Life
Murphy Elevator Company to Host Lighting Party During Next Trolley Hop
LOUISVILLE, KY. — A piece of advertising from the World War II era is being put back to work. Murphy Elevator Company plans to host an event to unveil the custom-made neon sign to the public at the next [Republic Bank First Friday] Trolley Hop. The sign has been with the company since the beginning, and emblazons the Main Street location. Spanning 70 feet long, it runs the length of the building. It has over 400 feet of new blown glass, all over the original ceramic and colors. “The community’s reception has been amazing,” said VP of Administration Travis Carlisle. “We’ve had neighbors and representatives of the city stopping in just to say thanks.” The company is welcoming anyone to stop by and see this work of art and advertising at the next [First Friday] Trolley Hop (June 7th, 2017). Murphy Elevator Company will open its patio area to the public and provide refreshments and snacks.
“The first time I saw it at night, I couldn’t help but get a little misty thinking about my grandfather,” said Carlisle. “He would have had so much joy from seeing this thing work again.”
The company is giving you the ‘green light’ to join in the celebration:
What: Murphy Elevator Neon Sign Restoration Reveal
When: July 7, 6pm-9:30pm
Where: Murphy Elevator Company, 128 E. Main St.
Facebook Event Link: https://www.facebook.com/events/232153753969752/
About Murphy Elevator Company
Murphy Elevator Company was founded in 1932. Four generations later, the company has expanded across five states. With 24 hour service, Murphy Elevator Company is proud to keep clients’ elevators—and therefore their businesses—running. Murphy Elevator Company provides service, repairs, modernization and new installation of any elevator brand. The company’s precision machine shop can extend the life of your legacy equipment. To learn more about Murphy Elevator Company, visit murphyelevator.com.